Moda Tendency is a fashion photography studio that develops studio lit and on-location Fashion Editorials, Lookbooks, and Catalog Photography located in Los Angeles, CA. Founded by Renecia Smith, she offers a keen eye of design and technical skills that reflects her passion and determination to thrive in this industry as a leader and a team player.
Renecia Smith’s goal is to develop a visual language that embraces the multiplicity of cultures through fashion, by working with a range of models of many ethnicities and brands to develop imagery through creative narrative. She works with companies to seek their preferred outlooks of the shoots and contributes her ideas, by developing a layout that displays specific clothing/hair/makeup/stylist style, color palette, lighting, and location preference. She then communicates with artists that fit well with the style of each developed photo-session about the desired looks and necessities to take away any confusion on the day of the shoot. She interacts with models before and during sessions to develop a comfortable environment so the shoot can be handled with care. Renecia directs the model with acting preferences and visual emotion/humor to capture the desired output. She keeps the environment friendly yet straight-forward to get the job done.